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• 215 923 2355 •
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Before you contact us, please take some time to consider these questions. This will allow us to serve you faster. Thank you
| 1. Purpose of photo: |
- decoration
- evoke mood
- grab attention
- advertising
- editorial
- other
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| 2. Content of photo: |
What are you looking for? What are the major and minor objects in the picture? What are their relative positions, (if that is important)?
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| 3. Headline: |
Do you need room for copy or caption within the image?
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| 4. Shape: |
Vertical or horizontal, square?
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| 5. Usage: |
For what purpose are you using an image? An ad, brochure, magazine, book, billboard etc.
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| 6. Usage position: |
Where will the ad be used? back cover, front cover, interior, centerfold, etc.
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| 7. Size: |
Full page, quarter page, etc.
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| 8. Insertions |
How many?
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| 9. Duration of usage. |
Usage is for one time use; but, web sites and billboards for example, require a different specification. How many months or years?
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| 10. Publication/Magazine: |
If placed in a publication, is the publication local, national, regional, or international?
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| 11. Cost of media buy? |
How much are you spending for the advertisement?
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| 12. Print Run: |
Magazine circulation or print run (quantity of brochures, postcards, press kits, etc.)
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For additional information for assignments and stock, please contact Iris Richardson at 215-923-2355 or email iris@irisrichardson.com.
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